The Secret To Getting Anything You Want In Life With Jennifer Cohen

29th Mar, 2021

Erica Lippy

Abundance, Life Hacks, Podcasts

I absolutely loved my conversion with today’s guest and this subject is for anyone listening right now. We all have big goals, but very often we can become crippled by fear that we stop ourselves before we even start and then we never achieve what it is that we want. So today you will learn how you can get out of your own way and get what it is you want out of life. You will learn the mindset, strategies and no bullshit approach to going after your goals. Also why it takes boldness opposed to just being smart to achieve your big audacious goal and dreams. My guest is beautiful and bold Jennifer Cohen

Jennifer is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change.  She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD. 

She is the CEO of Suprema Fitness, a full service agency, which primarily invests in health and wellness tech startups. In 2021, they launched their first platform in partnership with Ryan Lochte called Loch’d In Training.

 In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle  featured on, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.

Jennifer’s work goes beyond performance training. She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen. She took her wealth of knowledge center stage when she was invited to deliver her signature“10% Target” as a TED talk, which has garnered over 3 million views in only a few short months.  

 Jennifer is also a best-selling author of 3 books No Gym Required – Release Your Inner Rock Star, Strong is the New Skinny, and Badass Body Goals 

With all of her achievements, the one closest to her heart is being the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction supporting breast cancer research and treatment.

Now let’s talk about this subject:

“The Secret To Getting What You Want In Life”

Do you feel like you keep failing to achieve what you want and want to immediately turn that around? Today with my guest Jennifer Cohen she will share the mindset, strategies and no bullshit approach to achieving anything you want. Get out of your own way. Be bold, consistent and not afraid to ask for what you want…because it’s 100% guaranteed you will miss every shot you don’t take. Now let’s get to it…

“You have to be the master of your own destiny and the master of your life”

Questions I ask:

  • How she became well known as a fitness influencer
  • How to ask for what you want
  • Making the decision to never listen to “as if” and instead shifting it to “what if”
  • What is the 10% target
  • Getting comfortable with failure
  • Getting out of our own way
  • Asking yourself “what’s the worst that can happen”
  • How to properly ask and receive
  • The difference between confidence and boldness
  • Reverse engineering to achieve what you want
  • Why she states it’s better to be not as smart, but bold
  • How to take a chance on yourself
  • How to be more creative in possible opportunities for yourself
  • Finding a niche and narrowing it down
  • How to stay in it when you keep failing to achieve the result you desire
  • Consistency in everything you do
  • The correlation between success and exercise
  • Jennifer’s meaning of hustle
  • One simple word…ASK
  • What to do to bring you back to center from being burnt out
  • What’s new and exciting coming for Jen
Resources included in episode

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Habits And Hustle Podcast

Jennifer Cohen’s TedX Talk

Jennifer Cohen Books

Mentioned in Episode: Denzel Washington’s Fail Forward speech

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If you are on this journey too, help me find you and hashtag #Passionlovepursuit . This is an incredible journey. Let’s keep this pursuit in action!


Abundance, Life Hacks, Podcasts



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If you are on this journey too, help me find you and hashtag #Passionlovepursuit . This is an incredible journey. Let’s keep this pursuit in action!



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Let’s keep this pursuit in action! Thank you for joining me on this journey. Please let’s stay connected. Drop me a message here. Love to support you on your journey as well.

Erica Lippy

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