Pivoting Your Personal Brand To Build A Thriving Business Online with Samantha Kozuch

Pivoting Your Personal Brand To Build A Thriving Business Online With Samantha Kozuch

13th Apr, 2020

Erica Lippy

Life Hacks, Podcasts

We are still in the midst of a crisis and every day more and more people are needing to either start, pivot, or scale their business. I think regardless of which bucket you are in, in today’s times in order to thrive we need to start thinking of how to build our business online as either a new source of income or an additional source of income. Today’s conversation will help you properly pivot your personal brand so that you can then build a thriving business online. Many of us are recreating ourselves and now going after the things we have always wanted to…which is a blessing. Although how do we do it?

My guest today, Samantha Kozuch is an entrepreneur for over 10 years and built multiple six-figure businesses including a video production company. Her most recent pivot took her personal brand from fitness influencer to online business coach and social media expert after many started asking her for help on growing and monetizing their following.

Today you will learn how she pivoted and how you can too successfully, how to create a powerful presence, and how to serve your ideal client.

Now let’s talk about this subject:

“Pivoting Your Personal Brand To Build A Thriving Business Online”

Many of us are either in the midsts of needing to either start, pivot, or scale their business. During unperdictable times we need to look at where we can most thrive in business. Today, more than ever many of us need to either start or pivot into creating a business online. My guest Samantha Kozuch will help us transition to create a thriving business online and how we can leverage our personal brand. No better time to start. So now let’s get to it…

“You don’t need more information, you need more implementation”

Questions I ask:

  • How did you pivot from fitness influencer to business coach?
  • How did you target your new community?
  • What is the best place for someone to start when building a new identity on a social platform?
  • Why it’s so valuable to ask your audience what they want
  • How to best invest in yourself even when you don’t have the means to?
  • What is your favorite platform for building an online course?
  • How polls can excel your business
  • Why monetizing your passion might not be the best thing for business
  • What is the manuscripting method
  • When you should collaborate to build a business

More insight…

If you were to write a book on your life’s story. What would be a piece of advice you would share to others on the first page?

What does a passionate purposeful life look like to you?

Resources included in episode

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#Passionlovepursuit

If you are on this journey too, help me find you and hashtag #Passionlovepursuit . This is an incredible journey. Let’s keep this pursuit in action!

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#Passionlovepursuit

If you are on this journey too, help me find you and hashtag #Passionlovepursuit . This is an incredible journey. Let’s keep this pursuit in action!


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Erica Lippy

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