I absolutely loved my conversion with today’s guest and this subject is for anyone listening right now. We all have big goals, but very often we can become crippled by fear that we stop ourselves before we even start and then we never achieve what it is that we want. So today you will learn how you can get out of your own way and get what it is you want out of life. You will learn the mindset, strategies and no bullshit approach to going after your goals. Also why it takes boldness opposed to just being smart to achieve your big audacious goal and dreams. My guest is beautiful and bold Jennifer Cohen.
Jennifer is a best-selling author, brand strategist, international speaker and educator with a specific focus on building healthy habits to drive positive behavioral change. She was recently named “100 Most Influential People in Health and Fitness” by Greatist and is currently ranked #16 “Most Impactful Fitness Entrepreneurs” by Web MD.
She is the CEO of Suprema Fitness, a full service agency, which primarily invests in health and wellness tech startups. In 2021, they launched their first platform in partnership with Ryan Lochte called Loch’d In Training.
In 2019, Jennifer took her passion and experience to develop and host one of the fastest rising, regularly ranked podcasts, “Habits & Hustle” featured on Entrepreneur.com, which brings together thought leaders and notable game changers into thought provoking conversations identifying effective techniques and ideas to help listeners level up their physical and mental capabilities.
Jennifer’s work goes beyond performance training. She also serves as a brand strategist to world class brands including Weight Watchers, Muscle Milk, KIND Bar, Tonal Gym, LOEWS Hotels, and Tru Niagen. She took her wealth of knowledge center stage when she was invited to deliver her signature“10% Target” as a TED talk, which has garnered over 3 million views in only a few short months.
Jennifer is also a best-selling author of 3 books No Gym Required – Release Your Inner Rock Star, Strong is the New Skinny, and Badass Body Goals
With all of her achievements, the one closest to her heart is being the co-founder of The Good Human Foundation, which hosts the annual star-studded “Babes For Boobs” bachelor auction supporting breast cancer research and treatment.