Rudi Riekstins shares his journey of overcoming feelings of unworthiness and the importance of embracing one’s true authentic self. He emphasizes that everyone is created perfectly and is worthy of belonging in any space they walk into. Rudi discusses the power of identity and how it can either lead us to where we want to go or hold us back. He introduces the concept of priming, which involves intentionally setting the emotional state in the first 20 minutes of the day to align with desired outcomes. By changing our thoughts and feelings, we can transform our behavior and create a more intentional and purposeful life. Rudi Riekstins emphasizes the power of visualization and intentionality in creating a fulfilling life. He suggests anchoring positive emotions and experiences in the morning to set the tone for the day. Rudi explains that every morning, we have the choice to either go up or down in our elevator of life, and the energy frequency on each floor determines our experiences. He also discusses the importance of knowing oneself and setting intentions in every situation. Rudi believes that true joy and fulfillment come from giving selflessly and creating impact in the lives of others.